West Virginia Business News

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Now that market season is upon us, it is a good time to take a look at marketing and what it means for your agribusiness. Marketing is more than just advertisements, a Facebook page or a website. The term marketing really encompasses how your business, and your product are perceived by your customer. For those of you growing to sell to a consumer, whether it be directly to them or to a retail establishment, marketing is especially important. Below lists a few trends and tips for getting your product retail ready for this market season.

Welcome to the JCDA’s April business spotlight. Small businesses have contributed significantly to the U.S. economy by generating wealth and creating employment. Did you know that nationally, small businesses have reported creating 1.5 million jobs every year? This month our focus is the celebration of Jefferson County’s entrepreneurs and small business owners and increasing awareness of programs the JCDA offers to our business community.

With the growing season fast approaching, it isn’t too late to think about your brand and how you sell your items. When people say “brand” it is often that the first thing we think of is a logo and advertising, but there is much more to it than that. Brand development is key to the success of your business, and agriculture-based businesses are no different. Whether you sell at a small roadside stand, are a member of a farmers market, sell wholesale, or are selling items direct to consumer, your brand identity is key to customer management and keeping up sales.

Welcome to the JCDA’s March business spotlight. Throughout the month of March, we celebrate Women’s History Month and International Women’s Day. In keeping with this theme, our March spotlight features Elite Excursions WV, owned, and operated by Kim Michels.

A success story through dynamic story telling.

Welcome to the JCDA’s February business spotlight. This month we are featuring Bolivar Bread Bakery. Bolivar Bread is owned and operated by Katie Kopsick and is now located at 914 Washington Street in Harpers Ferry, WV. Did you know that according to US Census Bureau data, estimators figure the number of women-owned businesses in West Virginia is just over 39,000 contributing approximately $5 billion to the state’s economy each year? Women entrepreneurs are making an impact.

As winter winds down and spring is just around the corner, have you given any thought to how you will market your products this coming year? Social media and an online presence can be a very useful tool in reaching a variety of customers. However, the thought of using social media to advertise can be daunting, and it doesn’t have to be. As part of the Jefferson Innovators series, JCDA has organized a course on social media marketing for agricultural organizations, to take place March 23 at 6:00 PM.

Welcome to our first business spotlight from the JCDA. The monthly series will showcase the variety and diversity of the business community in Jefferson County. Our first business spotlight features a company invested in the tourism sector. Tourism is king in Jefferson County, WV. According to an economic impact study for tourism in Jefferson County by the West Virginia Department of Tourism conducted in 2018: “The overall economic impact of tourism to West Virginia is $4.1 billion annually. Of that, $942 million comes from the eastern panhandle. Jefferson County alone accounts for $905 million in annual economic impact to West Virginia. That’s 20% of the entire state out of just one county!!”

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